病毒效应与网络效应的异同。
A product with network effects gets more valuable as more users use it. Network effects are achieved only after a certain critical mass is reached but can prove to be a very strong source of value and competitive advantage beyond that point.
A viral product is one whose rate of adoption increases with adoption. Within a certain limit, the product grows faster as more users adopt it.
如何给你的新产品定价才能最大化收益呢?这一篇长文详细介绍价格的确定、展示,以及如何刺激购买冲动来最大化收益。