(感谢 silverhawk 的投稿!) 唱衰Apple不是一次两次,质疑其无法大幅增长更是此消彼长,但是大家为啥都会做出错误或者保守的估计,文章意思说众人对市场,产品,价格都有bad assumption.过于关注一些显而易见容易得出的推论而忽略了成功企业内在强大的成功因素并非容易复制。
相信大家都或多或少有这样的经历:同事之间用邮件来分享文件,用邮件来做todo list,用邮件来进行简短快速的通知(只有标题没有正文)... 这些都可以有相应工具替代:dropbox,asana,与 slack。但电子邮件也不是完全没用了,跟公司外部的通信主要手段还是邮件。
For (target customer) Who (statement of need or opportunity), (Product name) is a (product category) That (statement of key benefit). Unlike (competing alternative) (Product name)(statement of primary differentiation).具体例子:
For World Wide Web users who enjoy books, Amazon is a retail bookseller. that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon provides a combination of extraordinary convenience, low prices and comprehensive selection.