这篇文章跟科技、互联网、创业无直接关系。。。但如果你是科技圈的人，要嘛你住在湾区（比如我），要嘛你会有机会来到湾区，尤其是到旧金山参加每年的 Google I/O、WWDC等盛会。
这是今天在 Hacker News 上看到的。Wikipedia 的网站是用 php 写的，正好用上 facebook 的 HHVM。facebook 也捐献了一个月的工程师时间给 wikipedia（借了一个工程师给他们），帮他们迁移到 HHVM 上（总耗时6个月）。写代码是最容易的事情；productionization 是很难的。在 production 上升级旧系统，就像边开飞机边换引擎一样。
When Giphy, a Betaworks-backed search engine for GIFS, launched last year, it was flooded with demand, so much so that the system completely melted down. It was 3 am on a Saturday morning, and the Betaworks team was able to pull together an operations person from Betaworks, one of the company’s hackers in residence, and an engineer from Digg, one of Betaworks’ most successful portfolio companies. By the end of the weekend, not only was the system back up and running, but Giphy had four full-time staff members working on the company.
这篇 New Yorker 的文章讲的是 Emerson Spartz 以及他的公司 Spartz Media 的故事。这个公司做了一堆网站，网站上的内容多是分享到社交网络上“骗点击率”的 -- 跟 buzzfeed 一样。他们每篇文章一开始都有2、30种标题，进行疯狂地测试，最后采用点击率高的标题。
Much of the company’s success online can be attributed to a proprietary algorithm that it has developed for “headline testing”—a practice that has become standard in the virality industry. When a Dose post is created, it initially appears under as many as two dozen different headlines, distributed at random.