2015/11/19 第403期

“稍后再读”类的app

阅读是一个人成长进而成熟的重要途径。很多人可以一天累积几个小时消化社交媒体里没营养的碎片信息,却总抱怨没时间阅读。“稍后再读”类的app不是迫使你去阅读长文的灵丹妙药,很多人收藏了一堆文章都不会去读。

"What has become exceedingly scarce (and therefore, valuable) is the physical, emotional, attentional, and mental capability to sit quietly and direct focused attention for sustained periods of time."

作者在文中一开始提到他在2014年在Pocket里读了1百万字的文章,相当于22本书 -- 其实如果你每天读湾区日报推荐的5篇里的2篇或3篇文章,一年也能读超过1百万字:)

Living in different worlds

TripAdvisor是订机票旅馆餐厅的网站/app,用户可以点评旅馆餐厅;而AppStore是用来下载/点评app的地方;用户竟然在AppStore的TripAdvisor页面点评旅馆餐厅!

用户的生活经历/教育背景/价值观差别很大,对产品的认知与使用习惯差别当然也很大,经常会让做产品的人吃惊。正如文章标题所说,Living in different worlds!

有空去 App Store 看不同的 app 的用户 review 很有意思。有的 app 明显是水军 review 的,每个字你都认识,但连成一句话语法不通;有的 app 的 reviewer 显然刚学会上网不久;看过一个社交类的app的review,用户抱怨说这个app的登出按钮不好找,因为他每次用完app都要登出,这样比较省电。。。

The Keys to Scaling Yourself as a Technology Leader

Yammer联合创始人/前CTO分享如何当领导,如何打造高效的工程团队。

“As a leader, your goal should always be to build structures and processes that don't depend on you and ideally don't need you. ”

Flickr的app集成iOS 9新功能的经验

可以当作通俗的利用 iOS 9 新功能的开发教程。 Spotlight Search integration, Universal Links, and 3D Touch。

Selling feelings

买很多东西,其实都是买一种感受/体验(成就感,开心,放松等),比如游戏,名牌包,音乐会门票,书等。所以要抓住消费者的七情六欲。

"Any sort of software — or writing, or music, or video, or clothing, or anything else — has never been purchased for its intrinsic value but rather because of what it did for the buyer — how it made them feel (informed, happy, relaxed, etc.)."