2015/03/14 第159期

华尔街与硅谷的博弈:Ebay的未来

华尔街迫切追求短期投资收益,与硅谷甘于等待长期回报的冲突。“Innovation comes from long-term thinking and iterative execution.”这篇文章Reid Hoffman反驳了投行家要求Ebay卖掉Paypal的言论,12年来二者相得益彰。目前,Paypal30%的交易数量和交易额都来自Ebay.      

Groupon如何快速增长的

Groupon一推出就有无数的抄袭者,在这样恶劣的竞争环境中存活下来很不容易。2008年Groupon成立的第一年还能在CTO的公寓party,第二年员工扩张到300人,第三年5000,现在10000。这篇文章介绍了Groupon实现快速扩张的几个方法,其中用邮件列表进行内容推送是groupon启动起来的重要手段(与craigslist发家有点类似),又一个证明email不死email有很大市场的例子。 What made Groupon work?

  • Providing a good、 tailored experience,
  • Going local,
  • A focus on email,
  • Getting to the market fast,
  • Offers that spread,
  • Making businesses like them。

URL不死

就像很多公司/产品要kill email一样,越来越有一种趋势似乎是要kill url(比如:分享按钮免去了复制粘贴输入url的必要,浏览器地址栏隐藏域名之后冗长的路径,等)。URL跟互联网的各种协议(比如email)一样优美实用,因为它是纯文本的唯一标示某种东西的命名方式,URLs are the true names of the web!URL不只是给人看的,也是机器(各种可穿戴设备?)、程序间通讯的一种强大的词汇。

Referral program执行技巧

靠用户口口相传拉来的用户,粘性比做广告拉来的用户要高。所以网站/app为了快速增长用户,都要有referral的机制。本文是心理学和营销学大师Robert Cialdini介绍的referral program的技巧:让用户知道他们不是一个人;(假装)跟他们同类;先有付出(Paypal给钱,Dropbox送存储空间);循序渐进索取;成为权威;凸显稀缺性。 1. Social Proof: Show your audience they’re not crazy because 1000 other people are doing it too. 2. Liking: People say yes to people they’re similar to. Be less you and more like Robert Cialdini. 3. Reciprocity: Give first and expect a favor in return. 4. Commitment: Getting people to commit to something small first helps getting them to say yes to the big question. Will you marry me? 5. Authority: When Peep Laja speaks on conversion, people listen. 6. Scarcity: You pull into a shopping mall and there is 1 spot left in the front and you’re going to have to park a 10 minute walk if you don’t get this spot. It’s you and 1 other car racing for it. That’s scarcity.

GitHub是怎样战胜Google,Microsoft的

应景昨天google宣布要下线google code。本文对sourceforge黑得漂亮!“When coders started new open source projects, they typically did so on a rather geeky and sometimes unreliable internet site called SourceForge.” 即使微软有codeplex,google有code,两家都最终转向了github。

github有900万注册用户,月访问人数2000万,全球前100访问量最大的网站 -- 对于一个不是google分站,不是通俗新闻娱乐类的网站,很厉害了。