每天推送5篇优质英文文章 · By makers, for makers

运营 1109 天, 推荐好文 4,970 篇, 原创简评 1,020,321 字, 原文总阅读时间 43,472 分钟, 138,899 人订阅

这篇 New Yorker 的文章讲的是 Emerson Spartz 以及他的公司  Spartz Media 的故事。这个公司做了一堆网站,网站上的内容多是分享到社交网络上“骗点击率”的 -- 跟 buzzfeed 一样。他们每篇文章一开始都有2、30种标题,进行疯狂地测试,最后采用点击率高的标题。

Much of the company’s success online can be attributed to a proprietary algorithm that it has developed for “headline testing”—a practice that has become standard in the virality industry. When a Dose post is created, it initially appears under as many as two dozen different headlines, distributed at random.
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