Strategy Letter V

顾客一般同时买A与B两种产品,那么A与B就是互补的(complement)。A价格大降,B需求就上来,B就好卖。应用:ibm投入全职员工做开源软件,企业级软件免费了,ibm的咨询业务就上来了。

“Smart companies try to commoditize their products’ complements.”