The Thrill of Uncertainty

频繁刷手机(查邮件、社交网络等)、炒股上瘾、炒币上瘾、各种上瘾的原因:Variable interval rewards。偶尔让你尝到甜头,再无趣或亏再多钱也都有个盼头:或许下一次还能再尝到甜头?

毕竟我们本质上只是猴子,只是穿上裤子的灵长类动物。“You’re a monkey. It all comes down to that. You are a slightly clever, pants-wearing primate.”