为何好的广告是有效果的，即使你原先不那么认为

很多人认为广告是没用的，他们看完广告是不会立刻去买广告上宣传的东西的。但好的广告其实是能让你留下正面的记忆，然后在未来某个时间点影响你的购买行为。

“Successful advertising rarely succeeds through argument or calls to action. Instead, it creates positive memories and feelings that influence our behavior over time to encourage us to buy something at a later date.”