多数用户只能见到短期利益、短期的好处,若产品的好处要很长时间后才能体现出来,用户不会爽快地掏钱的。得让他们尽快尝到甜头,在慢慢体现你更大的价值。

"Customers don’t make purchasing decisions rationally. They buy emotionally and then rationalize their purchase with logic."

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