全球仍有43亿人还没连上互联网

In essence, this is a “demand side” problem, i.e. getting the unconnected to start demanding the Internet through building incentives (i.e. the how) and mental models (i.e. the why). Improving Internet access and affordability, on the other hand, are “supply side” initiatives. Both demand and supply sides need to be tackled in tandem so that — in simple Econ 100 terms — the demand and supply curves intersect at a non-trivial price, leading to the generation of a non-trivial economy around connecting the unconnected.