每天推送5篇优质英文文章 · By makers, for makers

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提供了如何做 positioning 的完形填空模板,以及阐述了三种给产品命名的套路。

For (target customer)
Who (statement of need or opportunity),
(Product name) is a (product category)
That (statement of key benefit).
Unlike (competing alternative)
(Product name)(statement of primary differentiation).

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