创新的产品往往开创一个全新的类别,但也因此很难向老百姓解释这到底是啥。文中举了 Segway 为反面教材,如何干脆利落、简单明了地告诉大家你到底是什么?

"After all, staking a claim on your identity is a key element of the entrepreneurial “bet”: When introducing an entirely new product into the marketplace, make a choice about who you are."

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