案例分析：这些公司如何争取到第一批用户
原链 blog.referralcandy.com · 13分钟读完
第57期 2014/10/01 351

如果你没有时间读完，可以直接跳到文章最后，或者看这个终结：

  1. Physically travel to your target user base [Tinder, Alibaba] -- 应该再加上 Airbnb
  2. Populate your site with your own content to get other users on board [Quora, Reddit] -- Reddit 一开始没人用，他们就创建了几百个机器人账号，自己发帖。反正 Reddit 上你只需要一个 id，别人也不知道你是不是真人。
  3. Design your campaign to encourage word-of-mouth [Dropbox, Threadless]
  4. Facebook can be a great product feedback loop – and marketing tool [Lolly Wolly Doodle]
  5. Delighting fandoms yields high returns [Black Milk]
  6. Freemium isn’t for everyone, but it’s cheap and powerful [Evernote, Yammer] -- 应该再加上 Dropbox
  7. Write legendary, jaw-dropping content [OKCupid] -- 所谓的内容为王
  8. Harvest interest from target communities before launching [Etsy]
  9. Guest blog like crazy [Buffer]
  10. Market across a variety of channels – print is not dead [ASOS]
  11. Test continuously – listen and tweak, repeat [Nasty Gal]
  12. Experiment with guerrilla marketing [Twitter, Foursquare] -- 参加各种吸引眼球的会议，在那些会议上做点奇怪的事情。这一条应该再加上 Lyft 在 SXSW 上的表演。
  13. Get involved with your local community; meet their needs [Uber]
  14. Focus on one community at a time [TaskRabbit]
  15. Personally follow up with your early users [Airbnb]
  16. Reward mechanisms incentivize participation [Yelp]
  17. Consult customers you lost to competitors [Groove]
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