案例分析：这些公司如何争取到第一批用户

如果你没有时间读完，可以直接跳到文章最后，或者看这个终结：

1. Physically travel to your target user base [Tinder, Alibaba] -- 应该再加上 Airbnb
2. Populate your site with your own content to get other users on board [Quora, Reddit] -- Reddit 一开始没人用，他们就创建了几百个机器人账号，自己发帖。反正 Reddit 上你只需要一个 id，别人也不知道你是不是真人。
3. Design your campaign to encourage word-of-mouth [Dropbox, Threadless]
4. Facebook can be a great product feedback loop – and marketing tool [Lolly Wolly Doodle]
5. Delighting fandoms yields high returns [Black Milk]
6. Freemium isn’t for everyone, but it’s cheap and powerful [Evernote, Yammer] -- 应该再加上 Dropbox
7. Write legendary, jaw-dropping content [OKCupid] -- 所谓的内容为王
8. Harvest interest from target communities before launching [Etsy]
9. Guest blog like crazy [Buffer]
10. Market across a variety of channels – print is not dead [ASOS]
11. Test continuously – listen and tweak, repeat [Nasty Gal]
12. Experiment with guerrilla marketing [Twitter, Foursquare] -- 参加各种吸引眼球的会议，在那些会议上做点奇怪的事情。这一条应该再加上 Lyft 在 SXSW 上的表演。
13. Get involved with your local community; meet their needs [Uber]
14. Focus on one community at a time [TaskRabbit]
15. Personally follow up with your early users [Airbnb]
16. Reward mechanisms incentivize participation [Yelp]
17. Consult customers you lost to competitors [Groove]