如果你没有时间读完,可以直接跳到文章最后,或者看这个终结:
- Physically travel to your target user base [Tinder, Alibaba] -- 应该再加上 Airbnb
- Populate your site with your own content to get other users on board [Quora, Reddit] -- Reddit 一开始没人用,他们就创建了几百个机器人账号,自己发帖。反正 Reddit 上你只需要一个 id,别人也不知道你是不是真人。
- Design your campaign to encourage word-of-mouth [Dropbox, Threadless]
- Facebook can be a great product feedback loop – and marketing tool [Lolly Wolly Doodle]
- Delighting fandoms yields high returns [Black Milk]
- Freemium isn’t for everyone, but it’s cheap and powerful [Evernote, Yammer] -- 应该再加上 Dropbox
- Write legendary, jaw-dropping content [OKCupid] -- 所谓的内容为王
- Harvest interest from target communities before launching [Etsy]
- Guest blog like crazy [Buffer]
- Market across a variety of channels – print is not dead [ASOS]
- Test continuously – listen and tweak, repeat [Nasty Gal]
- Experiment with guerrilla marketing [Twitter, Foursquare] -- 参加各种吸引眼球的会议,在那些会议上做点奇怪的事情。这一条应该再加上 Lyft 在 SXSW 上的表演。
- Get involved with your local community; meet their needs [Uber]
- Focus on one community at a time [TaskRabbit]
- Personally follow up with your early users [Airbnb]
- Reward mechanisms incentivize participation [Yelp]
- Consult customers you lost to competitors [Groove]