为了与大公司做的毫无区分度的卖得很便宜的大众产品区分开,小创业公司一开始的产品最好针对非常非常特定的人群(niche),然后做到极致。

『Don’t Go Big or Go Home. Go Small at first, then Iterate, Dominate, & WIN.』

『In fact, your product can be far inferior, far more expensive, far more profitable than a big competitor’s product designed for a much bigger, more un-differentiated audience, & crappy un-targeted marketing.』

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