这是来自著名风投Accel Partners的博客。 " A startup’s brand strategy and messaging should tailor to the core psychological needs, desires and behaviors of any given audience. If you remember nothing else, remember this: MARKETING ORGANIZATIONS MUST INCORPORATE HUMAN EMOTION IN ALL MARKETING PRACTICES, ACROSS ALL MARKETING CHANNELS. FOR STARTUPS, THIS IS EVEN MORE IMPORTANT AS THEY AIM TO BUILD EARLY ADOPTER LOYALTY AND A TRIBAL-MINDED COMMUNITY. " 讲的东西有点像前几天提到的Ev Williams说的: “The way i think about all technology now is that if you're creating something, your goal is to fulfill some human desire more easily, more conveniently.” 就是要抓住用户的七情六欲。
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