文中列出了一系列让创始人误以为自己的创业有所进展的假象,比如融资(误以为融资是创业终点),被媒体报道,被大v转推,招了很多人等。只有赚到真金白银才是有进展,其他都是自我安慰。

"When founders choose bad goals, they create bad metrics around them and try to hit those metrics. This means that those founders are optimizing for things that look like progress, but aren't."

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