Steve Jobs 临终前唯一授权的传记作者Walter Isaacson总结的十几条管理技能。每一条大家可能分别在其他地方看过,合起来看,这篇文章应该是总结最全的。

Steve Jobs 最满意的产品是Apple这家公司。如果公司关注的是盈利,那么营销人员、销售人员就变成公司里的重要人物(比如1985年把Steve Jobs从Apple赶走的前Apple CEO,John Sculley;以及微软前CEO Steve Ballmer),做产品的人会被边缘化,产品越做越不好,公司会越来越不好。“Focus on making the product great and the profits will follow.”

1997年,Steve Jobs亲自写的广告词:“Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

分享到: