on demand services 连接供需双方。如果 Uber 一上线,乘客发现没车可叫、或者司机发现没乘客打的,那就不好玩了。文中总结了4种方法来解决这类问题。

  • Slow and steady: Build the two sides together in lockstep
  • Jumpstart: Get one side up quickly, and then build the other
  • Fake it till you make it: Build one side gradually with a makeshift offering, and then bring in the other
  • Bait & switch: Start with a single-sided value proposition to build one side, and then introduce the multi-sided offering
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