作者是Square的PR团队老大,以前也是google的PR老战士。一看就是见过世面的。媒体号称是无冕之王,但多是纸老虎。文章很有创意地把媒体对一家公司正面报道、负面报道的周期比做一天(硅谷时钟,12小时)。
当一个负面报道出现了,甚至是极度负面的报道,别急,冷静:doing nothing is doing something.
“You’re never as good as everyone tells you when you win, and you’re never as bad as they say when you lose.” — Lou Holtz
"So just ignore the chatter and ship. If your business is a good one and you know how to manage the clock, your story will take care of itself."