来自 Quantcast 的分析。Apple 把 Watch 当做流行消费品来卖,关注的人群里女性比男性还稍多一点;而竞争对手 Pebble 把手表当成 geek 的物件卖,关注的人群里75%是男的。

"Are we looking at the next iPhone or Google Glass? While it’s far too early to draw any definitive conclusions, we can see that on one front the Apple Watch is making inroads by attracting more women and more people outside of the tech geek audience than its predecessor and current competitor Pebble. "

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