这篇文章总结得不错。

  • Ensure it’s something everyone is capable of doing
  • Ensure it’s something everyone’s friends would want to see them doing
  • Ensure it’s something everyone is proud of doing
  • Ensure it propagates virally
  • Add a bit of guilt and stir

很多平民百姓也争相冰桶挑战了,尤其是Facebook上的印度同事们。。。

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