这篇文章总结得不错。
- Ensure it’s something everyone is capable of doing
- Ensure it’s something everyone’s friends would want to see them doing
- Ensure it’s something everyone is proud of doing
- Ensure it propagates virally
- Add a bit of guilt and stir
很多平民百姓也争相冰桶挑战了,尤其是Facebook上的印度同事们。。。