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Users' engagement已经逐渐从传统的主动获取(如搜索)的pull-driven模式逐渐转变到push-driven notifications的模式了。Android的用户平均每天收到60条notifications,其中60%来自social messages。

“As the world moves from web to apps owning this “front door” represents a huge commercial opportunity; notifications will drive both engagement and revenue for the next generation of mobile companies.”

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